/Where it started
A club that knows your name
Goodwin Strength & Stretch opened on Pennington Drive with a simple refusal: no crowded floors, no anonymous memberships, no one-size programming.
Jay Goodwin, a TPI Level 3 golf fitness coach with a master's in kinesiology, and Heather Goodwin built a semi-private club where coaching comes first: personal training, assisted stretch therapy, golf fitness, athletic performance, and recovery amenities most gyms charge extra for. Memberships are deliberately limited, and access runs 24 hours by keyless entry.
/Why West
The idea filled the room
A club built on limited memberships eventually meets its own success. GSS West is the answer: a second Bluffton location with more room to train. It's built on everything the first club proved, without loosening the standard that made it work.
The build is underway now, documented as it happens. Follow along on Instagram, or join the founding list to get every reveal first: the address, the equipment lineup, the amenity list, and founding membership pricing.
/The team
The people behind both rooms
Jay Goodwin
Owner, lead trainer, and therapist, with 20+ years of experience and 15 in the Lowcountry. Credentials include TPI Golf Fitness Level 3, MS Kinesiology, NASM CPT, ACSM Exercise Physiologist, and CSCS.
Heather Goodwin
Owner, trainer, and therapist with a collegiate track & field background. NASM certified, she builds nutrition and macro programs and supports clients recovering from disordered eating.
Frank Shelton
Certified Master Trainer with 20+ years of experience in weight loss, muscle gain, athletic performance, and injury recovery. Handles training and client programming at the Pennington Drive club.
Jessica Velasco
Class A PGA Professional and Coastal Carolina PGA Golf Management grad. TPI Golf Fitness Level 1 and NASM certified in personal training and nutrition, with a background in Jiu Jitsu and Muay Thai.
Chapter two starts with you.
Free · Under a minute · No obligation